The role of recommendation consistency and perceived credibility of online reviews in a peer to peer regulated context: the case of Airbnb

Leone, Anna Livia (A.A. 2016/2017) The role of recommendation consistency and perceived credibility of online reviews in a peer to peer regulated context: the case of Airbnb. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 152. [Master's Degree Thesis]

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Abstract/Index

From WOM to EVOM: identification of factors affecting information adoption of online reviews. WOM vs EWOM. EWOm and eTourism: highlights from contemporary hospitality industry: Airbnb case. Research model and results.

References

Bibliografia: pp. 120-129.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Oct 2017 13:46
Last Modified: 18 Oct 2017 13:46
URI: https://tesi.luiss.it/id/eprint/19626

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