The role of recommendation consistency and perceived credibility of online reviews in a peer to peer regulated context: the case of Airbnb
Leone, Anna Livia (A.A. 2016/2017) The role of recommendation consistency and perceived credibility of online reviews in a peer to peer regulated context: the case of Airbnb. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 152. [Master's Degree Thesis]
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Abstract/Index
From WOM to EVOM: identification of factors affecting information adoption of online reviews. WOM vs EWOM. EWOm and eTourism: highlights from contemporary hospitality industry: Airbnb case. Research model and results.
References
Bibliografia: pp. 120-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Oct 2017 13:46 |
| Last Modified: | 18 Oct 2017 13:46 |
| URI: | https://tesi.luiss.it/id/eprint/19626 |
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