Unconventional marketing and customer experience in the fashion industry

Conte, Agostino (A.A. 2010/2011) Unconventional marketing and customer experience in the fashion industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 141. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Unconventional marketing. Customer experience. The fashion industry. Diesel “be stupid ” campaign: an unconventional marketing case.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Cellini, Paolo
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Mar 2012 09:57
Last Modified: 19 May 2015 23:06
URI: https://tesi.luiss.it/id/eprint/7266

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