Unconventional marketing and customer experience in the fashion industry
Conte, Agostino (A.A. 2010/2011) Unconventional marketing and customer experience in the fashion industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 141. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Unconventional marketing. Customer experience. The fashion industry. Diesel “be stupid ” campaign: an unconventional marketing case.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Cellini, Paolo |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2012 09:57 |
| Last Modified: | 19 May 2015 23:06 |
| URI: | https://tesi.luiss.it/id/eprint/7266 |
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