Language as a persuasive factor for a successful word of mouth: the effect of message valence on persuasion and credibility

Brancaccio, Jessica (A.A. 2014/2015) Language as a persuasive factor for a successful word of mouth: the effect of message valence on persuasion and credibility. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 116. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introducing language persuasion in word of mouth. Theoretical background. Introducing the research model. Methodology. General discussion.

References

Bibliografia: pp. 102-113. Sitografia: pp. 113-116.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2015 11:14
Last Modified: 01 Dec 2015 11:14
URI: https://tesi.luiss.it/id/eprint/15028

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