Language as a persuasive factor for a successful word of mouth: the effect of message valence on persuasion and credibility
Brancaccio, Jessica (A.A. 2014/2015) Language as a persuasive factor for a successful word of mouth: the effect of message valence on persuasion and credibility. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 116. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introducing language persuasion in word of mouth. Theoretical background. Introducing the research model. Methodology. General discussion.
References
Bibliografia: pp. 102-113. Sitografia: pp. 113-116.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2015 11:14 |
| Last Modified: | 01 Dec 2015 11:14 |
| URI: | https://tesi.luiss.it/id/eprint/15028 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
