Realizing the mass market’s full potential in fast developing countries: the dynamic adaptation of Perfetti Van Melle in Bangladesh

Bunkheila, Luca (A.A. 2011/2012) Realizing the mass market’s full potential in fast developing countries: the dynamic adaptation of Perfetti Van Melle in Bangladesh. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 98. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only

Download (2MB) | Request a copy
[img] PDF (Sintesi)
Restricted to Registered users only

Download (365kB) | Request a copy

Abstract/Index

Building a long-term approach towards fast developing countries. A successful case: Perfetti Van Melle in Bangladesh.

References

Bibliografia: pp. 95-98.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Muscio, Alessandro
Academic Year: 2011/2012
Session: Summer
Uncontrolled Keywords: Emerging countries. Adaptation. Mass market. Marketing strategy.
Deposited by: Maria Teresa Nisticò
Date Deposited: 30 Aug 2012 15:29
Last Modified: 19 May 2015 23:13
URI: https://tesi.luiss.it/id/eprint/8151

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item