Lateral marketing: a new route for successful innovations

Bloisi, Chiara Benedetta (A.A. 2011/2012) Lateral marketing: a new route for successful innovations. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 117. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Innovation dilemma andmarketing trends. Innovation. Traditional. Marketing and product. Modifications. From lateral thinking innovation.

References

Bibliografia: pp. 113-117.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Resciniti, Riccardo
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Feb 2013 19:51
Last Modified: 19 May 2015 23:21
URI: https://tesi.luiss.it/id/eprint/9115

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