The country of origin effect on Italian premium brands: a case study in the food industry: Eataly

Buccarella, Giorgia (A.A. 2012/2013) The country of origin effect on Italian premium brands: a case study in the food industry: Eataly. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 88. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Of origin effects. Made in Italy. Made in Italy in the food industry. A case study Eataly.

References

Bibliografia: pp. 86-88.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Leone, Maria Isabella
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 25 Mar 2014 16:52
Last Modified: 16 Oct 2018 08:27
URI: https://tesi.luiss.it/id/eprint/11502

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item