Building brands: the Italian craft beer segment

Severi, Alberto (A.A. 2011/2012) Building brands: the Italian craft beer segment. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 102. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


What is a brand? What is the brand soul made of? Managing brand over time. The Italian craft beer segment. The relevance of brand in the Italian craft beer segment, the empirical research.


Bibliografia: pp. 101-102.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Fiori, Giovanni
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Feb 2013 17:42
Last Modified: 19 May 2015 23:21


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