Luxury brand diversification in the fragrance market: Tom Ford case study

Messina, Giulia (A.A. 2011/2012) Luxury brand diversification in the fragrance market: Tom Ford case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Corporate growth strategies: diversification. Luxury market and licensing. The fragrance market. Estee Lauder and Tom Ford: a successful licensing.

References

Bibliografia: pp. 119-121.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Giustiniano, Luca
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jul 2013 15:10
Last Modified: 19 May 2015 23:28
URI: https://tesi.luiss.it/id/eprint/9893

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