Luxury brand diversification in the fragrance market: Tom Ford case study
Messina, Giulia (A.A. 2011/2012) Luxury brand diversification in the fragrance market: Tom Ford case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Corporate growth strategies: diversification. Luxury market and licensing. The fragrance market. Estee Lauder and Tom Ford: a successful licensing.
References
Bibliografia: pp. 119-121.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Giustiniano, Luca |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jul 2013 15:10 |
| Last Modified: | 19 May 2015 23:28 |
| URI: | https://tesi.luiss.it/id/eprint/9893 |
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