Building global brands and creating customer value: the case of P&G through the lens of Pampers

Ganucci, Eleonora (A.A. 2011/2012) Building global brands and creating customer value: the case of P&G through the lens of Pampers. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 155. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Consumers’ central, pivotal and decisive role in marketing and the rising prominence of branding. Building brands: the value Win-Win for consumers and the company. Building global brands. Case study: Procter & Gamble: creating, developing, and sustaining brand equity over 175 years of business.

References

Bibliografia: pp. 151-155.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jul 2013 14:33
Last Modified: 16 Oct 2018 08:20
URI: https://tesi.luiss.it/id/eprint/9889

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