Luxury brands in China: the successful case of Louis Vuitton

Leone, Viviana (A.A. 2012/2013) Luxury brands in China: the successful case of Louis Vuitton. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 157. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Luxury fundamentals. The European perception of luxury. Chinese love affair with luxury. Louis Vuitton’s love affair with China.


Bibliografia: pp. 146-157.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Leone, Maria Isabella
Academic Year: 2012/2013
Session: Extraordinary
Deposited by: Maria Teresa Nisticò
Date Deposited: 15 Sep 2014 10:55
Last Modified: 16 Oct 2018 08:31


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