Innovative tools in communication: the Guerrilla marketing: the Novartis case

Cancedda, Valentina (A.A. 2010/2011) Innovative tools in communication: the Guerrilla marketing: the Novartis case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

From conventional to unconventional marketing. The Guerrilla marketing. The Guerrilla marketing paradox: how the Levinson's perspective has changed. The Novartis case: postcards from the world.

References

Bibliografia: pp. 138-142.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Gregori, Gian Luca
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 Feb 2012 13:57
Last Modified: 16 Oct 2018 08:07
URI: https://tesi.luiss.it/id/eprint/7024

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