Emerging market economies and marketing: Africa as a new business opportunity

Di Giovine, Francesca (A.A. 2015/2016) Emerging market economies and marketing: Africa as a new business opportunity. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 98. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

A general economic outlook. Marketing: reinventing the relation with customers. Market analysis: Africa. Going international in practice: Stilmarmo S.r.l.

References

Bibliografia: p. 85. Sitografia: p. 86.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2017 15:11
Last Modified: 16 Oct 2018 08:51
URI: https://tesi.luiss.it/id/eprint/18335

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