What prevent consumers to buy an electric vehicle? Insight from a Tesla Motors' case study

Giarruzzo, Manuel (A.A. 2016/2017) What prevent consumers to buy an electric vehicle? Insight from a Tesla Motors' case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 80. [Master's Degree Thesis]

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Abstract/Index

Electric vehicles. Differences between electric vehicles and hybrid vehicles. EVs' consumers: barriers and reasons to buy. Consumer psychology of green products. Tesla Motors: a case study. The role of innovation in EVs industry: "all our patents belong to you".

References

Bibliografia: pp. 58-60. Sitografia: pp. 61-64.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Oct 2017 13:20
Last Modified: 18 Oct 2017 13:20
URI: https://tesi.luiss.it/id/eprint/19625

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