The unconventional marketing: development of a Guerrilla campaign for AVC by Adriana Campanile

Sciarra, Ginevra (A.A. 2009/2010) The unconventional marketing: development of a Guerrilla campaign for AVC by Adriana Campanile. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 144. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Toward a post-modern society: changes in demand. Marketing: from the origin to the unconventional. Guerrilla marketing. Case study: development of a Guerrilla campaign for A.V.C. by Adriana Campanile.

References

Bibliografia: pp. 139-144.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Cercola, Raffaele
Academic Year: 2009/2010
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 10 Jun 2011 18:23
Last Modified: 16 Oct 2018 07:56
URI: https://tesi.luiss.it/id/eprint/4777

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