Autotelic versus instrumental need for touch: empirical evidence from a field study

Fiorini, Federica (A.A. 2014/2015) Autotelic versus instrumental need for touch: empirical evidence from a field study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 75. [Master's Degree Thesis]

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Abstract/Index

Sensory marketing. Literature review. Studies 1 & 2. Theoretical and managerial implications.

References

Bibliografia: pp. 68-75.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Nov 2015 10:19
Last Modified: 11 Nov 2015 10:19
URI: https://tesi.luiss.it/id/eprint/14924

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