Autotelic versus instrumental need for touch: empirical evidence from a field study
Fiorini, Federica (A.A. 2014/2015) Autotelic versus instrumental need for touch: empirical evidence from a field study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 75. [Master's Degree Thesis]
|
PDF (Full text)
Download (851kB) | Preview |
|
|
PDF (Sintesi)
Download (291kB) | Preview |
Abstract/Index
Sensory marketing. Literature review. Studies 1 & 2. Theoretical and managerial implications.
References
Bibliografia: pp. 68-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Nov 2015 10:19 |
| Last Modified: | 11 Nov 2015 10:19 |
| URI: | https://tesi.luiss.it/id/eprint/14924 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
