Communication and marketing policies: the Chinese reality

Demartino, Mariano (A.A. 2008/2009) Communication and marketing policies: the Chinese reality. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 220. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The debate on international communication. China and its economical development: characteristics and problems. Communication in China: legislation. Tools used in a communication strategy. The advertising expenses. Advertising agencies. Chinese consumers and advertising. Case study: communication and marketing strategies for a new company.


Bibliografia e sitografia: pp. 216-220.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2008/2009
Session: Summer
Deposited by: Chiara Annulli
Date Deposited: 18 Jul 2011 13:52
Last Modified: 16 Oct 2018 08:03


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