Globalization and the international expansion: how to transform a commodity and relatively easy product into a fashion items: the Havaianas case

Torina, Costanza (A.A. 2011/2012) Globalization and the international expansion: how to transform a commodity and relatively easy product into a fashion items: the Havaianas case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 117. [Master's Degree Thesis]

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Abstract/Index

Globalization. Global brand mangement in marketing strategies. Havaianas as a global brand. Havaianas in Italy.

References

Bibliografia: pp. 115-117.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Ferretti, Marco
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 13 Sep 2013 10:26
Last Modified: 19 May 2015 23:30
URI: https://tesi.luiss.it/id/eprint/10169

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