Marketing communication phenomenon whitin social networks and blogs: a consumer prospective

Kashif, Khan (A.A. 2009/2010) Marketing communication phenomenon whitin social networks and blogs: a consumer prospective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 216. [Master's Degree Thesis]

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Abstract/Index

Underlying assumption. Introduction. Theoretical framework. Research methodology. Empirical findings.

References

Bibliografia: pp. 210-216.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Pirolo, Luca
Academic Year: 2009/2010
Session: Summer
Uncontrolled Keywords: Marketing management. Blog marketing. Consumer behavior blog marketing. Social network marketing. Viral marketing. Word of mouth marketing.
Deposited by: Caterina Marini
Date Deposited: 16 Sep 2010 14:52
Last Modified: 19 May 2015 22:18
URI: https://tesi.luiss.it/id/eprint/369

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