Keys to the power of persuasion: the imaginative potential of concrete language

D'Epifanio, Marco (A.A. 2014/2015) Keys to the power of persuasion: the imaginative potential of concrete language. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]

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Abstract/Index

Dynamics of word of mouth. Persuasion: processes and variables. The linguistic category model. Potentialities of mental imagery. Experiments presentation.

References

Bibliografia: pp. 124-140.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Outstanding Thesis: Department of Business and Management
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 10 Nov 2015 15:42
Last Modified: 14 Jul 2016 13:07
URI: https://tesi.luiss.it/id/eprint/14923

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