What makes a message influential? Study of E-WOM impact via social media platform

Lentini, Lorena (A.A. 2014/2015) What makes a message influential? Study of E-WOM impact via social media platform. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 85. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Research design and methodology. Research analysis.

References

Bibliografia: pp. 74-85.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 Apr 2016 13:50
Last Modified: 15 Apr 2016 13:50
URI: https://tesi.luiss.it/id/eprint/16015

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