Superstars and me: predicting the impact of role models on the self

Lavieri, Evair Marcelo Diego (A.A. 2015/2016) Superstars and me: predicting the impact of role models on the self. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (1MB) | Preview

Abstract/Index

Purpose of the study. Why do superstars exist? Talent, fame and power. An economic theory behind the superstars' phenomenon. Hypothesis development. Overview through the most popular sports in the world.

References

Bibliografia: pp. 53-57.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Jun 2017 09:58
Last Modified: 12 Jun 2017 09:58
URI: https://tesi.luiss.it/id/eprint/18928

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item