Superstars and me: predicting the impact of role models on the self
Lavieri, Evair Marcelo Diego (A.A. 2015/2016) Superstars and me: predicting the impact of role models on the self. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]
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Abstract/Index
Purpose of the study. Why do superstars exist? Talent, fame and power. An economic theory behind the superstars' phenomenon. Hypothesis development. Overview through the most popular sports in the world.
References
Bibliografia: pp. 53-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2017 09:58 |
| Last Modified: | 12 Jun 2017 09:58 |
| URI: | https://tesi.luiss.it/id/eprint/18928 |
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