Scent of a brand: exploring sensory marketing strategies

Improta, Fabiana (A.A. 2016/2017) Scent of a brand: exploring sensory marketing strategies. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 74. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

From traditional marketing to experiential marketing. The focus on point of sales and olfactory marketing. An application of olfactory marketing: case study.

References

Bibliografia e sitografia: pp. 64-68.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2018 16:03
Last Modified: 10 May 2018 16:03
URI: https://tesi.luiss.it/id/eprint/20875

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