What makes an icon: from cultural icons to iconic brands case study: the Furla Candy Bag
Mazzarella, Paola (A.A. 2011/2012) What makes an icon: from cultural icons to iconic brands case study: the Furla Candy Bag. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 117. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The brand: from a trademark to value creation. What is an icon. Other perspectives on iconicity. Case study: “the Furla Candy Bag”.
References
Bibliografia: pp. 113-117.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Sansonetti, Angela |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Sep 2013 15:29 |
| Last Modified: | 19 May 2015 23:30 |
| URI: | https://tesi.luiss.it/id/eprint/10172 |
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