Mobile marketing: the influence on consumers' behavior and managerial implications
De Bartolomeo, Caterina (A.A. 2012/2013) Mobile marketing: the influence on consumers' behavior and managerial implications. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Paolo Cellini, pp. 196. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Internet evolution. The shift to mobile marketing. Managerial implications for mobile marketing adoption. Mobile marketing research review.
References
Bibliografia: pp. 176-196.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Oct 2013 11:54 |
| Last Modified: | 19 May 2015 23:32 |
| URI: | https://tesi.luiss.it/id/eprint/10369 |
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