Consumer brand related activities sui social media: consuming, contributing, creating

Scotucci, Stefano (A.A. 2012/2013) Consumer brand related activities sui social media: consuming, contributing, creating. Tesi di Laurea in Comportamento del consumatore, LUISS Guido Carli, relatore Simona Romani, pp. 120. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Diffusione dei social media. Relazione tra impresa e utenti. Obiettivi della ricerca.

References

Bibliografia: pp. 118-120.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Comportamento del consumatore
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Oct 2013 16:15
Last Modified: 19 May 2015 23:33
URI: https://tesi.luiss.it/id/eprint/10493

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item