Reference group effect on luxury herding behavior in China

Tang, Jing (A.A. 2012/2013) Reference group effect on luxury herding behavior in China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 50. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Background. Literature review. Herding behavior within different reference groups. Methodology.

References

Bibliografia: pp. 39-50.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2012/2013
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Oct 2013 16:41
Last Modified: 19 May 2015 23:33
URI: https://tesi.luiss.it/id/eprint/10495

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