International marketing strategies of innovative industries: Malaysia as strategic market for parides biopharma ltd

Greco, Giulia (A.A. 2012/2013) International marketing strategies of innovative industries: Malaysia as strategic market for parides biopharma ltd. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Managing innovation. Marketing innovation. Functional food and nutraceutical market. Parides biopharma ltd: developing marketing strategy in Malaysia.

References

Bibliografia: pp. 121-124.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Nov 2013 18:17
Last Modified: 19 May 2015 23:34
URI: https://tesi.luiss.it/id/eprint/10555

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