Consumer demand and value creation in the luxury industry and in the luxury yachting sector: a case study: Privilege Yard S.p.a.
Mancini, Federica (A.A. 2012/2013) Consumer demand and value creation in the luxury industry and in the luxury yachting sector: a case study: Privilege Yard S.p.a. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 268. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Postmodernism and consumer demand. The luxury industry. The yachting industry. The megayacht sector. Privilege Yard case study.
References
Bibliografia: pp. 264-268.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Nov 2013 17:28 |
| Last Modified: | 19 May 2015 23:34 |
| URI: | https://tesi.luiss.it/id/eprint/10564 |
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