Kraijo, Rick (A.A. 2012/2013) A change of core business: strategical issues and empirical evidences. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 100. [Master's Degree Thesis]

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Abstract/Index

A change of core business: the transition of Royal Philips to the Healthcare industry is a case study that analyses the strategy of Philips, a global leader in the Healthcare Industry. Philips operated in too many industries with a severe impact on efficiency in the 1990´s, which resulted in a sharp decrease in income in 1996. Consequently, Philips started to restructure and sold parts of the business which were underperforming or did not fit in the strategic portfolio. It increased its focus on the Healthcare division through acquisitions as it was a very promising industry. Philips successfully changed its core business which was vital for the survival of the company.

References

Bibliografia: pp. 92-100.

Thesis Type:	Master's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair:	International marketing
Thesis Supervisor:	Quintano, Michele
Thesis Co-Supervisor:	Del Viscovo, Dante
Academic Year:	2012/2013
Session:	Summer
Uncontrolled Keywords:	Core business. Strategy. Change. Conglomerate. Electronics industry.
Deposited by:	Maria Teresa Nisticò
Date Deposited:	03 Jan 2014 12:11
Last Modified:	19 May 2015 23:36
URI:	https://tesi.luiss.it/id/eprint/10812

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