Effects of experiential marketing strategy on consumer perception and brand positioning of services firms: Hard Rock Cafè
Picarella, Barbara (A.A. 2012/2013) Effects of experiential marketing strategy on consumer perception and brand positioning of services firms: Hard Rock Cafè. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 109. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marketing of services. Experiential marketing. The Hard Rock Cafè.
References
Bibliografia: pp. 103-109.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Feb 2014 12:15 |
| Last Modified: | 19 May 2015 23:38 |
| URI: | https://tesi.luiss.it/id/eprint/11058 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
