A

Aiello, Antonia (A.A. 2014/2015) Electronic word of mouth and why it matters in the tourism industry: the TripAdvisor case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 71. [Bachelor's Degree Thesis]

Arci, Ludovica (A.A. 2010/2011) La gestione dell'innovazione nel settore sanitario: analisi strategica del modello tele-riabilitazione. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 126. [Bachelor's Degree Thesis]

B

Bloise, Giulia (A.A. 2013/2014) Raiders of the lost Aura: the evolution of the music indusrty. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 63. [Bachelor's Degree Thesis]

Balla, Besiana (A.A. 2012/2013) The importance of innovation policies: a global perspective. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 76. [Bachelor's Degree Thesis]

C

Caldarola, Luigi (A.A. 2022/2023) L’agroalimentare Italiano: dalla tradizione all’innovazione: analisi degli attuali e dei nuovi trend tramite statistiche, case studies e sondaggio riguardo la percezione dei consumatori. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 85. [Bachelor's Degree Thesis]

Carillo, Melania (A.A. 2019/2020) eSport ecosystem, the Italian market and the EXEED case study. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 49. [Bachelor's Degree Thesis]

Carpi, Francesco (A.A. 2016/2017) The internationalization strategy in Vietnam. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 64. [Bachelor's Degree Thesis]

Corigliano, Alessia (A.A. 2015/2016) La nuova frontiera del web marketing: dal marketing tradizionale al marketing automation. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 33. [Bachelor's Degree Thesis]

Carlucci, Ilaria (A.A. 2013/2014) Analysis of discovery communications’ brand positioning in the Italian market. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]

Chitarrini, Diego (A.A. 2013/2014) Social business models in the Italian public administration: possible solutions to fight inefficiency and opacity. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]

Coppola, Eric (A.A. 2011/2012) The eyewear market: Luxottica’s leadership, strategy and acquisitions. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 45. [Bachelor's Degree Thesis]

Ciocci, Margherita (A.A. 2011/2012) Libertarian paternalism: should governments intervene on citizens’ eating habits? Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 59. [Bachelor's Degree Thesis]

D

De Vincenzi, Andrea (A.A. 2019/2020) Come integrare la responsabilità sociale nella strategia d’impresa: il caso Eataly. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 49. [Bachelor's Degree Thesis]

Di Segni, Marco (A.A. 2016/2017) Il social media marketing per le PMI. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 50. [Bachelor's Degree Thesis]

De Panfilis, Ludovica (A.A. 2015/2016) L'innovazione disruptive nell’industria discografica: Il caso Spotify. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 66. [Bachelor's Degree Thesis]

De Micco, Antonluca (A.A. 2015/2016) L’internazionalizzazione delle piccole e medie imprese italiane nel mercato cinese. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 50. [Bachelor's Degree Thesis]

De Angelis, Stefano (A.A. 2012/2013) The most successfull strategies to adopt after the introduction of the UEFA financial fair play. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 61. [Bachelor's Degree Thesis]

Di Vincenzo, Anita (A.A. 2010/2011) The strategic control in luxury fashion firms: the case of Brioni S.p.a. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 71. [Bachelor's Degree Thesis]

F

Ferrara, Giacomo (A.A. 2018/2019) I vuoti istituzionali come strategia imprenditoriale nei mercati emergenti: Taobao vs eBay. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 36. [Bachelor's Degree Thesis]

Fioramanti, Bianca (A.A. 2017/2018) I distretti culturali come modello di sviluppo: analisi e prospettive sul territorio romano. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 50. [Bachelor's Degree Thesis]

Falco, Santi (A.A. 2016/2017) La strategia oceano blu: il caso Tata Nano. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 62. [Bachelor's Degree Thesis]

Filoni, Flavio (A.A. 2013/2014) Benefits of strategic IT management and business intelligence: the IBM Cognos case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 55. [Bachelor's Degree Thesis]

Fazzi, Pietro (A.A. 2012/2013) Sustainable development: corporate strategies, challenges and opportunities. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 55. [Bachelor's Degree Thesis]

Frangi, Edoardo (A.A. 2011/2012) Knowledge-based view of the firm: a content-methodological approach and contemporary philosophical insights. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 191. [Bachelor's Degree Thesis]

G

Gravina, Federica (A.A. 2016/2017) Big Bang disruption: il caso Kindle. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 57. [Bachelor's Degree Thesis]

Guariglia, Nicola (A.A. 2011/2012) Social concerns, a market strategy? The Ferrero case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 47. [Bachelor's Degree Thesis]

Gavassini, Francesca (A.A. 2011/2012) Improving small-medium enterprises' environmental performance: an analysis of challenges, strategies and opportunities. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 70. [Bachelor's Degree Thesis]

H

Habib, Giordano (A.A. 2018/2019) Il bilancio d'impatto come documento per misurare la creazione di valore condiviso: il caso A.S. Roma. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 66. [Bachelor's Degree Thesis]

L

Longo, Giulia (A.A. 2014/2015) Le joint venture come alleanza strategica e il caso intersettoriale value transformation services. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 64. [Bachelor's Degree Thesis]

Lanfranchi, Laura (A.A. 2013/2014) Made in Italy loses ground but not appeal: focus on the food industry and the Eataly case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 100. [Master's Degree Thesis]

M

Marcelletti, Giacomo (A.A. 2016/2017) Corporate social responsibility in the luxury industry: the case of TOD'S Group. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 59. [Bachelor's Degree Thesis]

Marcon, Leonardo (A.A. 2016/2017) A new way of doing business: the Lean Startup. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 53. [Bachelor's Degree Thesis]

Monaco, Giulia (A.A. 2012/2013) Prada’s international expansion strategy: a focus on retail with consistency in brand image and store experience. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 65. [Bachelor's Degree Thesis]

Montemurro, Simona (A.A. 2011/2012) Rising share: how collaborative consumption is going to change the concept of business. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 48. [Bachelor's Degree Thesis]

Mattesini, Andrea (A.A. 2010/2011) Social business model: l'esperienza di Grameen Danone Foods Limited. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 38. [Bachelor's Degree Thesis]

N

Nesti, Lorenzo (A.A. 2012/2013) The expansion of the betting market: the study of a prototype company: Goldbet Sportwetten. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 43. [Bachelor's Degree Thesis]

O

Ortega Sanchez, Victor Jonathan (A.A. 2012/2013) Monetization of social data: Google’s succesful business model and the way they use information utility. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 45. [Bachelor's Degree Thesis]

P

Piacenti, Martina (A.A. 2021/2022) Business e lotta allo spreco alimentare: il caso Too Good To Go. Tesi di Laurea in Markets and strategies, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 65. [Bachelor's Degree Thesis]

Pascali, Giovanni (A.A. 2016/2017) Equilibri e strategie nel mercato della distribuzione cinematografica in Italia. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 37. [Bachelor's Degree Thesis]

Passaro, Simona (A.A. 2016/2017) La responsabilità sociale nelle PMI: opportunità e sfide: il caso Palm S.p.a. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 70. [Bachelor's Degree Thesis]

Petralito, Silvia (A.A. 2015/2016) Offline and online distribution in the luxury industry: the case of LuisaViaRoma. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 95. [Bachelor's Degree Thesis]

Pontieri, Domenico (A.A. 2015/2016) The export of food made in Italy: the case of Italian sounding. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 43. [Bachelor's Degree Thesis]

Palmieri, Giulia (A.A. 2015/2016) Le implicazioni economiche del visual merchandising: il caso Carpisa. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 75. [Bachelor's Degree Thesis]

Picarella, Barbara (A.A. 2012/2013) Effects of experiential marketing strategy on consumer perception and brand positioning of services firms: Hard Rock Cafè. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 109. [Bachelor's Degree Thesis]

Pratesi, Cindy (A.A. 2012/2013) Fundraising and donor giving behavior in nonprofit organizations: alliance for African assistance case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 42. [Bachelor's Degree Thesis]

Q

Quercioli Dessena, Niccolò (A.A. 2013/2014) The financial crisis and the automotive market, Volkswagen case study. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 56. [Bachelor's Degree Thesis]

R

Rufini, Fabio (A.A. 2015/2016) The exponential organizations. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 63. [Bachelor's Degree Thesis]

Rossi, Chiara (A.A. 2012/2013) Speed as competitive advantage: the Zara case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 48. [Bachelor's Degree Thesis]

S

Schiavone Panni, Anna (A.A. 2016/2017) Ruolo dell'ecosistema e metodologia Lean Startup per il successo delle startup. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 59. [Bachelor's Degree Thesis]

Sturiale, Giulia (A.A. 2014/2015) Fashion trends and their communication in the blogosphere: the blonde salad case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 56. [Bachelor's Degree Thesis]

Sepe, Giovanni (A.A. 2013/2014) Competitive advantage in the coffee market Nespresso case study. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 60. [Bachelor's Degree Thesis]

Signorelli, Antonio (A.A. 2012/2013) What makes the difference beyond the CV. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 50. [Bachelor's Degree Thesis]

Saggiomo, Nunzia (A.A. 2011/2012) Hermès launches Shang Xia: a strategy-driven approach to the chinese luxury market. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 101. [Bachelor's Degree Thesis]

T

Travasi, Alessio (A.A. 2016/2017) Le strategie competitive dei vettori e l'importanza dei sistemi hub and spokes all'interno di un ambiente di mercato liberalizzato. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 83. [Bachelor's Degree Thesis]

Tortorella, Gianluca (A.A. 2015/2016) Il vantaggio competitivo di Tesla Motors. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 76. [Bachelor's Degree Thesis]

U

Ufilugelli, Claudio (A.A. 2016/2017) Strategie di mercato nel settore elettromedicale: il caso LED S.p.a. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 63. [Bachelor's Degree Thesis]

Ursano, Giulia (A.A. 2015/2016) From pipelines to platform: jhow platforms' innovation creates a new business model and how they bring companies to success. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 53. [Bachelor's Degree Thesis]

Ucchiello, Mattia Francesco (A.A. 2015/2016) L'evoluzione del mercato musicale dal CD alla digitalizzazione. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 41. [Bachelor's Degree Thesis]

V

Vigilante, Elena Francesca (A.A. 2012/2013) The role of microcredit in the current economy: a potential support to the underdeveloped countries. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 54. [Bachelor's Degree Thesis]

W

Wu, Alba Chiara (A.A. 2012/2013) From brain drain to brain mobility: a focus on the Chinese software industry. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 50. [Bachelor's Degree Thesis]

Wipper, Ingrid (A.A. 2011/2012) The blue ocean approach to business strategy: an empirical study based on the Apple experience. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 139. [Bachelor's Degree Thesis]