Contribution of go-to-market strategies to corporate level and business level growth: Adidas NEO label case
Cenci, Eleonora (A.A. 2012/2013) Contribution of go-to-market strategies to corporate level and business level growth: Adidas NEO label case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 148. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Achieving profitable growth. Go-to-market. Adidas Group. Adidas style essentials: NEO‘s background. NEO. The industry. Go-to-market decisions. Germany. China.
References
Bibliografia: pp. 144-148.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2014 17:38 |
| Last Modified: | 19 May 2015 23:41 |
| URI: | https://tesi.luiss.it/id/eprint/11299 |
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