The beneficial effects of branding advantage on export performance: three cases from Spain
Galati, Vincenzo (A.A. 2012/2013) The beneficial effects of branding advantage on export performance: three cases from Spain. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 151. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
FDI and exports: complements or substitutes? A focus on Spain. Brand management for sustainable competitive advantage: the art of marketing. Marketing strategy for high export performance: the role of branding. Evidences of brand management and export strategy from MNEs: Spanish excellence.
References
Bibliografia: pp. 142-151.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2014 18:02 |
| Last Modified: | 19 May 2015 23:41 |
| URI: | https://tesi.luiss.it/id/eprint/11302 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
