The strategy behind the internationalization of an Italian company in the luxury business striving for excellence: the case of Tods
Giovannetti, Marta (A.A. 2012/2013) The strategy behind the internationalization of an Italian company in the luxury business striving for excellence: the case of Tods. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The fashion market. Internationalization strategies in the fashion business. Tod’s group, the excellence and success of the made in Italy 99.
References
Bibliografia: pp. 138-142.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2014 18:10 |
| Last Modified: | 19 May 2015 23:41 |
| URI: | https://tesi.luiss.it/id/eprint/11304 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
