Brand management in the retail industry: the case of El Corte Inglés
Dagnello, Fabrizio (A.A. 2012/2013) Brand management in the retail industry: the case of El Corte Inglés. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 129. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The brand and the sign in large non food areas. The El Corte Inglés Group. The doblecero project.
References
Bibliografia: pp. 125-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Mar 2014 17:16 |
| Last Modified: | 19 May 2015 23:43 |
| URI: | https://tesi.luiss.it/id/eprint/11505 |
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