A new perspective on the link between language abstraction and persuasiveness within word of mouth: the role of consumers’ expertise
Prezioso, Elisabetta (A.A. 2012/2013) A new perspective on the link between language abstraction and persuasiveness within word of mouth: the role of consumers’ expertise. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 63. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. Significance of the study. Literature review. Research model. Methodology.
References
Bibliografia: pp. 62-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jun 2014 16:53 |
| Last Modified: | 19 May 2015 23:48 |
| URI: | https://tesi.luiss.it/id/eprint/12095 |
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