Drivers and future perspectives of omnichannel retailing: the cases of John Lewis and Macy's

Del Regno, Anna (A.A. 2012/2013) Drivers and future perspectives of omnichannel retailing: the cases of John Lewis and Macy's. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 96. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The evolutionn of retail world and the age of omnichanneling. The omnichannel strategy: an exploratory study considering two leading retailers. Results of the study and implications.

References

Bibliografia: pp. 92-96.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Distribution and sales
Thesis Supervisor: Amatulli, Cesare
Thesis Co-Supervisor: Perrone, Giuseppe
Academic Year: 2012/2013
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jul 2014 10:29
Last Modified: 19 May 2015 23:50
URI: https://tesi.luiss.it/id/eprint/12275

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