Drivers and future perspectives of omnichannel retailing: the cases of John Lewis and Macy's
Del Regno, Anna (A.A. 2012/2013) Drivers and future perspectives of omnichannel retailing: the cases of John Lewis and Macy's. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 96. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolutionn of retail world and the age of omnichanneling. The omnichannel strategy: an exploratory study considering two leading retailers. Results of the study and implications.
References
Bibliografia: pp. 92-96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Distribution and sales |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | Perrone, Giuseppe |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2014 10:29 |
| Last Modified: | 19 May 2015 23:50 |
| URI: | https://tesi.luiss.it/id/eprint/12275 |
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