The rising new Chinese consumer in the global luxury market

Wang, Carolina (A.A. 2012/2013) The rising new Chinese consumer in the global luxury market. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 82. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introduction to the growth in luxury consuption and the importance of the Chinese market. Review of the luxury goods industry. Identification of the key variants for an understanding of the Chinese luxury consumer. Identifying the new Chinese luxury consumer.

References

Bibliografia: pp. 81-82.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Distribution and sales
Thesis Supervisor: Amatulli, Cesare
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2012/2013
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jul 2014 12:36
Last Modified: 19 May 2015 23:50
URI: https://tesi.luiss.it/id/eprint/12286

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