The rising new Chinese consumer in the global luxury market
Wang, Carolina (A.A. 2012/2013) The rising new Chinese consumer in the global luxury market. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 82. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduction to the growth in luxury consuption and the importance of the Chinese market. Review of the luxury goods industry. Identification of the key variants for an understanding of the Chinese luxury consumer. Identifying the new Chinese luxury consumer.
References
Bibliografia: pp. 81-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Distribution and sales |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2014 12:36 |
| Last Modified: | 19 May 2015 23:50 |
| URI: | https://tesi.luiss.it/id/eprint/12286 |
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