Luxury brands in China: the successful case of Louis Vuitton
Leone, Viviana (A.A. 2012/2013) Luxury brands in China: the successful case of Louis Vuitton. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 157. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury fundamentals. The European perception of luxury. Chinese love affair with luxury. Louis Vuitton’s love affair with China.
References
Bibliografia: pp. 146-157.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 15 Sep 2014 10:55 |
| Last Modified: | 16 Oct 2018 08:31 |
| URI: | https://tesi.luiss.it/id/eprint/12570 |
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