The word of mouth before the new product launch: how, when, and why it works
Pignattai, Bianca (A.A. 2013/2014) The word of mouth before the new product launch: how, when, and why it works. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 94. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. The relationship between the new product development and word of mouth. Measuring word of mouth impact. Methodology.
References
Bibliografia: pp. 88-94.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Castelfranchi, Cristiano |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Sep 2014 17:05 |
| Last Modified: | 19 May 2015 23:55 |
| URI: | https://tesi.luiss.it/id/eprint/12701 |
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