The impact of product-harm crisis on purchase intention in the different industries in China: moderating effect of age and gender
Luo, Man (A.A. 2013/2014) The impact of product-harm crisis on purchase intention in the different industries in China: moderating effect of age and gender. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Goal and significance of study. Theory and literature review. Methodology. Statistics and analysis.
References
Bibliografia: pp. 75-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Oct 2014 15:02 |
| Last Modified: | 19 May 2015 23:56 |
| URI: | https://tesi.luiss.it/id/eprint/12868 |
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