Research on Chinese consumer’s online shopping intention of books and clothes: based on the theory of planned behavior
Qian, Wei (A.A. 2013/2014) Research on Chinese consumer’s online shopping intention of books and clothes: based on the theory of planned behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Purpose and meanings of the study. Literature review. Research design and methodology. Analysis and results.
References
Bibliografia: pp. 50-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Oct 2014 15:37 |
| Last Modified: | 19 May 2015 23:56 |
| URI: | https://tesi.luiss.it/id/eprint/12872 |
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